Some 2011 Super Bowl advertisers are starting to reveal 2012 plans:
•GoDaddy.com. The provocative marketer of domain names will be back for its eighth Super Bowl with at least one and possibly two slots, founder Bob Parsons says. Race car driver Danica Patrick stars in the ads for the sixth time. GoDaddy has 12 possible Super Bowl ad scripts and will select from those, he says. "The ads will be fun, edgy and slightly inappropriate."
•Skechers. The sneaker maker has purchased a 30-second spot to air during the two-minute warning of the first half. The company is undecided if Kim Kardashian will appear again, says Leonard Armato, president of the Skechers fitness group. "We couldn't use Kim in another 'break-up' spot this year because she just got married."
•Teleflora. The flower delivery service will return to the Super Bowl, spokeswoman Missy Miller says. She declined to say anything else about the plans.
•Kia. The South Korean automaker will return to the Super Bowl for the third-consecutive year, says Michael Sprague, vice president of marketing at Kia Motors America.
•Pepsi. The cola maker announced last month that it will feature the winner of The X Factor in a 30-second Super Bowl spot.
•Century 21. The real estate giant announced in March that it will make its first Super Bowl appearance with a 30-second spot in the third quarter.
•Mercedes-Benz. The German carmaker, which ran a spot in 2011's Super Bowl, won't return in 2012.
"The 2011 Super Bowl was a perfect platform from which we could launch five new models," spokeswoman Sabrina Glavan says. "Not the same scenario for 2012."
Anheuser Busch, who in May 2010 signed a 1.2 billion dollar deal to be the official beer sponsor of the Super Bowl starting with the 2012 event, has yet to announce what their ads will contain( maybe beer ? ). “Every year there is anticipation, excitement and discussion about Super Bowl ads,” said Gregg Billmeyer, vice president, Premium Lights, Anheuser-Busch.
